Hounds Town USA names Breken Randall VP of marketing as franchise growth accelerates

Hounds Town USA has appointed Breken Randall as vice president of marketing as the dog daycare and boarding franchise passes 100 locations and expands into new states. The move comes during a year of national recognition and adds senior marketing firepower as the company pushes deeper into franchise growth.

Why it matters: - Hounds Town USA is adding a senior marketing leader as the franchise pushes past 100 locations and expands its national footprint. - The appointment supports the brand’s next phase of growth as pet ownership continues to rise across the U.S., with 95 million households owning at least one pet. - Stronger marketing leadership could help Hounds Town improve local store performance and franchisee support while demand for pet care services remains resilient.

What happened: - Hounds Town USA appointed Breken Randall as vice president of marketing. - Randall will lead the brand’s national marketing strategy with a focus on local store performance, franchise marketing resources and long-term system growth. - The appointment comes after Hounds Town celebrated its 100th location in April and continued expanding in the first half of 2026. - The brand now has more than 100 locations across 27 states.

The details: - Randall brings more than 15 years of experience in strategic growth, franchise brand management and cross-functional marketing. - He previously led marketing across WellBiz Brands’ portfolio of more than 900 franchise locations. - Randall also held executive roles at True Religion and A|X Armani Exchange. - His background includes connecting national strategy with local execution for franchise brands. - Hounds Town opened five new locations in the first half of 2026. - Those openings included the brand’s first locations in Delaware, Minnesota and Utah. - Each opening expanded the company’s pack play model into new communities. - The company also recently added Courtney Allison as chief franchise officer and integrator. - Allison joined in March and focuses on franchisee support, cross-functional alignment and consistency across the system. - Hounds Town earned No. 141 on Entrepreneur magazine’s 2026 Franchise 500, up 32 spots from the prior year. - Entrepreneur also named Hounds Town one of five franchise brands benefiting from growth in the pet care industry. - Inc. named Hounds Town to its 2026 Best Workplaces list. - Hounds Town was founded in 2000 by former NYPD canine handler and Nassau County Police Department commanding officer Michael S. Gould. - The brand offers doggy daycare, boarding, pet spa services and, at select locations, Pet Taxi transportation. - The company says more than 100 locations are open nationwide and 25+ locations are projected to open and be awarded in 2026. - More information is available in the company’s announcement and franchising details.

Between the lines: - The leadership hires point to a broader effort to professionalize the brand as it scales. - Hounds Town is pairing growth with operating support, a common move for franchises trying to keep service consistent across markets. - National recognition from Entrepreneur and Inc. gives the company added credibility with both franchise candidates and consumers.

What's next: - Hounds Town plans to keep expanding in the second half of 2026. - Additional locations are already in development. - The company is also investing in marketing systems and franchisee support to sustain growth. - Leadership expects Randall’s marketing strategy to help maintain momentum while staying aligned with the brand’s dog-first identity.

The bottom line: - Hounds Town is using a strengthened leadership team to support a fast-growing franchise system that is now well past its 100-location milestone.