Shipo publishes 2026 fulfillment pricing and fee breakdown

Shipo has published its 2026 rate card and a list of common fulfillment fees in Wilmington, Delaware, aiming to give consumer brands a clearer view of 3PL costs. The move targets growing direct-to-consumer companies that often face opaque invoices as they scale beyond self-fulfillment.

Why it matters: - Fulfillment costs can materially change margins for brands that ship thousands of orders a month. - Transparent pricing gives consumer-product companies a clearer way to compare 3PL providers before moving inventory. - Shipo is targeting brands with roughly $3 million to $10 million in annual revenue and 5,000 to 30,000 orders per month.

What happened: - Shipo, a Delaware-based third-party logistics and fulfillment provider, published a 2026 breakdown of its fulfillment pricing. - The release includes Shipo's published rate card and the fee categories that often appear later on customer invoices. - Founder Ophir Schultz said the company published the numbers because transparency is the reason brands leave their current 3PL. - The full 2026 fulfillment cost breakdown is available free on the Shipo website.

The details: - Shipo's published 2026 rates include receiving at $14.00 per pallet or $0.18 per unit. - Storage is listed at $25.00 per pallet per month. - Pick and pack is priced at $2.50 per order plus $0.50 per additional item. - Amazon FBA prep is priced at $1.25 per unit. - Parcel shipping is billed under Shipo's published parcel card. - The breakdown also covers pick-and-pack pricing, kitting and assembly, packaging materials, B2B and pallet shipping, and zone and transit-time economics. - Shipo says its Delaware location reaches roughly 70 percent of the U.S. population in two-day ground shipping. - Shipo operates from Wilmington on the I-95 corridor and integrates natively with Shopify. - The company has no long-term contracts, no minimum order counts and no minimum monthly spend. - Delaware charges no state sales tax. - Shipo LLC is an FDA-registered food facility, FDA Registration No. 15630823908. - FDA registration is not FDA approval or endorsement.

Between the lines: - The release is as much a sales tool as a pricing disclosure. - By publishing specific rates, Shipo is positioning itself against an industry that often sells with customized or opaque quotes. - The emphasis on hidden fees suggests the company's pitch is aimed at brands frustrated by receiving, storage, packaging and surcharge surprises.

What's next: - Consumer brands evaluating 3PL partners can use Shipo's published rates as a benchmark against other providers. - Shipo appears to be betting that openness on price will win business from brands that have outgrown self-fulfillment. - The company is likely to use the public breakdown to support inbound leads for its fulfillment services.

The bottom line: - Shipo is trying to turn fulfillment pricing from a mystery into a comparison-shopping exercise.